Cloudy Brand Evolution

Welcome to the NEW Cloudy brand and website. I worked with The Brand Evolutionist to evolve my brand’s logo, brand story, tagline, and website. I couldn’t be more thrilled with how the brand has evolved and am eager to bring you new cocktail content, exciting events, and collaborations. In the future, this blog will showcase recipe ideas, details of my favorite cocktails from around the world, and more!

See some of the Cloudy brand’s evolution by The Brand Evolutionist below:

THE LOGO

THE MOOD BOARD

THE TAGLINE
Days and nights made brighter with colorful cocktails

THE BRAND STORY
Jeanna started Cloudy With a Chance of Vodka in the early days of blogging. She felt like she would go to bars and restaurants and never know which drinks to order on the cocktail menu. So, she started documenting each drink she would try.

She has also always loved how each place, no matter where in the world she traveled would put such a unique spin on their drinks. Since then, she has grown her following to over 10K and collaborated with some well-known brands based in Charleston, SC and beyond.

She uses her social platform to spread the color and complexities that each drink has to offer. She makes followers’ days and nights brighter with her colorful details and creativity.